Ethel drafts your articles, turns your podcast episodes into show notes and posts, and writes your social content in your own voice. You approve everything. Ethel keeps the schedule.
Content marketing is the thing small organizations know they should do and never sustain. The newsletter slips. The podcast episodes pile up unedited. The blog goes quiet for a quarter. Not because anyone stopped caring, but because the mission comes first and the storytelling always waits. Ethel exists so the story stops waiting.
Each site gets a voice profile and content pillars, so everything Ethel drafts sounds like you, not like a robot.
Upload finished podcast episodes or import them from YouTube or RSS. Ethel transcribes the audio, suggests speaker names for you to confirm, and turns each episode into show notes, articles, and posts.
Nothing publishes without a human. Your pipeline shows every draft, and reviewers can approve from a simple link with no account needed.
Approved work goes out on schedule: to your website, your newsletter, and your social channels.
Ethel is named for Ethel Payne, the First Lady of the Black Press. For decades she got the story out: from the White House press corps to the front lines of the movement, relentlessly, on deadline, in a clear voice people trusted. That is the job this product does for your organization. The story goes out.
Lena watches the money. Banneker trains the people. Quill Roster runs the events. Ethel tells the story.
We carry the heavy stuff so the mission moves.