Ethel is a content and publishing platform. It drafts your articles, turns your podcast episodes into show notes and posts, and writes your social content in your own voice. A human on your team approves everything. Ethel keeps the schedule.
Content marketing is the thing small organizations know they should do and never sustain. The newsletter slips. The podcast episodes pile up unedited. The blog goes quiet for a quarter. Not because anyone stopped caring, but because the mission comes first and the storytelling always waits. Ethel exists so the story stops waiting.
Ethel Payne was the First Lady of the Black Press. For decades she got the story out: from the White House press corps to the front lines of the movement, relentlessly, on deadline, in a clear voice people trusted.
That is the job this product does for your organization. Whatever else is on fire this week, the story still goes out.
Lena watches the money. Banneker trains the people. Quill Roster runs the events. Ethel tells the story.
We carry the heavy stuff so the mission moves.
Every site in Ethel has its own voice profile and content pillars, so drafts sound like your organization and not like a chatbot. Feed her finished podcast episodes, YouTube videos, RSS feeds, or a single idea. She transcribes recordings, suggests speaker names for you to confirm, and turns each episode into show notes, articles, and social posts.
Nothing publishes without a human. Your reviewers can approve from a single link with no login. Once something is approved, Ethel sends it to your website, your newsletter, and your social channels on the schedule you set.
Start with a free trial. No credit card required.