Ethel is the virtual office where your content gets created and your events get managed. Every feature exists because someone doing this work needed it. Tell us what you need next.
Think of Ethel as a fully stocked virtual office. The platform handles the tools, the templates, and the outputs — transcribing your podcast, scheduling your speakers, generating your social posts, building your run of show. You walk in, do the work, and walk out with something ready to use.
Unlimited sites, events, podcast shows, and team members. Everything organized, searchable, and connected.
AI content generation, speaker management, email campaigns, presentation decks — built in and ready when you need them.
The platform takes you far. When you need someone to run it for you, our specialists are available inside the same office.
Ethel started as a tool for one event. It grew because the people running that event kept asking: can it do this too? Every major feature — the podcast pipeline, the spotlight campaigns, the run of show generator, the show notes formatter — came from a real organization with a real problem.
We are a small team building something that matters to the associations, nonprofits, and event professionals we work with. That means your ideas go somewhere. When you submit a feature request here, Sam reads it. When something you asked for ships, we will tell you.
If you have ever wished a tool just worked the way your organization works, this is the place to say so.
We read every submission. Sam responds personally when a response is needed.